Building a company is hard. It doesn’t matter if you’re selling a service, a medical device or a freemium application. If you’re a B2C company, you’re most likely looking for ways to go viral. But if you’re building enterprise business solutions, you probably spend months developing a single sale. No matter what kind of business you’re building, you are often grasping for threads of opportunity and constantly looking for information to absorb.
I recently came across SaaStr (@saastr), a site started by Jason Lemkin (@jasonlk) for the SaaS community. And I can’t get enough of it. During the very early stages of a company, entrepreneurs are perpetually asking questions. Questions about how to do things, questions about when to do them, questions about success and failure, questions about the team or idea. I ask a lot of these questions late at night when my brain won’t let me sleep. During one of these nights, I found SaaStr and quickly devoured several articles that answered some of my questions.
Some standout articles that I really enjoyed:
What I really love about Jason’s articles is how explicit and often quantifiable they are. He provides numeric milestones (10 customers) for validation, number of meetings with a mentor before needing to “pay” them, etc. While, I’m sure these numbers aren’t statistically calculated, they get me into ballpark range when setting our company’s goals and milestones. Because as I said before, building a company is hard and we’ll take any help we can get.
Find me @thealvintai